Referral Source Attribution
Ties every call, form, or chat to its marketing channel—finally defend your ad spend.
Know Exactly Which Marketing Channels Drive Patient Acquisition
Healthcare marketing without proper attribution is essentially guesswork. With Referral Source Attribution, you can track every patient interaction back to its precise marketing origin—from digital campaigns to physician referrals to community events.
Our comprehensive system connects the dots between all marketing touchpoints and patient acquisition channels, creating a complete picture of your conversion funnel. Track which channels generate the most valuable patients, highest reimbursement, and best lifetime value—all while maintaining strict HIPAA compliance.
Healthcare organizations report 40% improvement in marketing ROI and typically reduce ineffective ad spend by 30% after implementing proper attribution tracking.
Key Benefits for Healthcare Providers
Complete Attribution
Track every patient inquiry to its source—whether it came through phone call, website form, chat, text message, or in-person referral.
Patient Journey Mapping
Visualize the complete path from first marketing touchpoint to scheduled appointment to completed treatment and follow-up care.
True ROI Calculation
Measure revenue generated from each marketing channel against its cost to determine actual return on marketing investments.
Budget Optimization
Redistribute marketing resources toward highest-performing channels while reducing or eliminating investments in underperforming sources.
What Our Customers Say
We discovered 60% of our Google ad budget was being wasted on keywords that generated calls but never appointments. Now we're getting twice the patients for the same spend.
Marketing Director, Pacific Health Partners
Finally, we can prove which physician referral programs actually drive patients. Some of our highest-cost outreach was bringing in our lowest-value cases.
CEO, Advanced Surgical Associates